Better Brands for a Better World

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About us


Our Mission

Our mission at Ethicy is simple yet powerful: to empower consumers to make informed decisions about the beauty products they use. We believe that everyone should have access to accurate information about the ethical practices of beauty brands. We are committed to promoting transparency, ethical values, and inclusivity within the beauty industry.

How Ethicy Works

Our platform is designed to provide you with valuable information and resources to make ethical beauty choices easier than ever before:

  1. Search for Ethical Brands: With Ethicy, you can search for your favorite makeup brands and find out if they align with ethical values. We've curated a list of brands that prioritize ethics in their products and practices.
  2. Discover Ethical Attributes: We help you discover whether a brand's products are Vegan, Cruelty-Free, or Black-Owned, giving you the information you need to support the values that matter most to you.
  3. Find Ethical Products: Looking for specific ethical products? We connect you with stores where you can purchase these products, making your ethical beauty shopping experience a breeze.

Free and User-Friendly

One of the core principles of Ethicy is accessibility. We believe that ethical beauty should be accessible to all, which is why our platform is 100% free to use. You don't need to register or provide any identifying information to access our services. Feel free to search for different brands as many times as you want, no strings attached.

Disclaimer

At Ethicy, we are committed to providing accurate and up-to-date information. However, it's important to note that the information we provide may differ from what you find on a brand's website or other sources. We present all products and services without warranty, with the goal of helping you make informed choices.

When evaluating offers, products, brands, or any other services, we encourage you to review the specific provider's Terms and Conditions for a comprehensive understanding of their offerings.


Thank you for choosing Ethicy as your trusted resource for ethical beauty. We're here to support you on your journey to a more ethical and conscious approach to beauty products. Together, we can make a positive impact on the beauty industry and the world.