Real Purity

About Real Purity

Real Purity is a respected brand known for its range of natural and hypoallergenic personal care and cosmetic products. Founded by Virginia Easterling in 1982, Real Purity was established with a commitment to creating safe and effective alternatives to traditional beauty and skincare products.

One of the core principles of Real Purity is its dedication to using high-quality, natural ingredients that are gentle on the skin and free from harmful chemicals. The brand carefully selects plant-based extracts, botanical oils, and minerals known for their nourishing and skin-loving properties. Real Purity's formulations are free from synthetic fragrances, parabens, phthalates, and other potentially irritating or toxic ingredients, making them suitable for individuals with sensitive skin and those seeking clean and non-toxic beauty options.

Real Purity offers a comprehensive range of products, including skincare essentials such as cleansers, moisturizers, and serums, as well as cosmetics like foundations, lipsticks, eyeshadows, and blushes. Each product is thoughtfully crafted to provide long-lasting performance and vibrant color payoff without compromising on safety or skin health.

Is Real Purity Vegan?

No, Real Purity is not a vegan brand. This how ever does not mean they do not offer vegan products at all and that they might have some vegan cosmetics available, so be sure to check their selection to find cosmetics that might suite your needs.

Is Real Purity Black-Owned?

No, Real Purity is not a black-owned brand. A black-owned brand is a company or organization that is owned by a black person or group of black people. This type of business is typically created to provide goods or services to the black community, although not exclusively. Black-owned brands often promote entrepreneurship and black economic empowerment. They may also be involved in social and political activism, using their platform to raise awareness about issues affecting the black community.

Is Real Purity Cruelty-Free?

Yes, Real Purity is cruelty-free. This means the brand products are manufactured or developed by methods which do not involve cruelty to animals.

Tell Us What You Think of Real Purity

The Hydration Haven: Getting to Know the World of Moisturizers

The secret to glowing, radiant skin lies deep within your skincare routine. At the heart of it all, there's a small but mighty superhero—moisturizer ...

Why use Ethicy?

1. Become cruelty free.

2. Discover new vegan brands you might have not known before.

3. Find new products and shop guilt free.

4. Support black-owned companies.

5. Select ECO friendlier products.

6. Find healthier options for your body and face.

ethical - foundation - concealer

powder - lipstick - nail polish

black-owned - eyeliner - mascara - moisturizer

vegan - makeup - hairbrush - face mask

hair color - contouring - lip gloss