The Balm

About The Balm

The Balm is a cosmetics brand known for its retro-inspired packaging and high-quality makeup products. Founded by Marissa Shipman in 2004, the brand offers a wide range of beauty essentials, including eyeshadows, blushes, bronzers, lipsticks, and more.

One of The Balm's distinctive features is its playful and vintage-inspired packaging, which often includes whimsical illustrations and clever product names. This unique aesthetic sets the brand apart and appeals to makeup enthusiasts looking for fun and quirky beauty products.

The Balm is also known for its high-performance formulas. The brand's products are designed to be long-lasting, pigmented, and easy to blend, making them suitable for both everyday wear and special occasions.

The Balm's product lineup includes a variety of makeup items to create a full face look, from complexion products like foundations and concealers to eye and lip makeup. The brand also offers makeup palettes and sets, providing convenient options for creating coordinated looks.

Is The Balm Vegan?

No, The Balm is not a vegan brand. This how ever does not mean they do not offer vegan products at all and that they might have some vegan cosmetics available, so be sure to check their selection to find cosmetics that might suite your needs.

Is The Balm Black-Owned?

No, The Balm is not a black-owned brand. A black-owned brand is a company or organization that is owned by a black person or group of black people. This type of business is typically created to provide goods or services to the black community, although not exclusively. Black-owned brands often promote entrepreneurship and black economic empowerment. They may also be involved in social and political activism, using their platform to raise awareness about issues affecting the black community.

Is The Balm Cruelty-Free?

Yes, The Balm is cruelty-free. This means the brand products are manufactured or developed by methods which do not involve cruelty to animals.

Tell Us What You Think of The Balm

The Hydration Haven: Getting to Know the World of Moisturizers

The secret to glowing, radiant skin lies deep within your skincare routine. At the heart of it all, there's a small but mighty superhero—moisturizer ...

Why use Ethicy?

1. Become cruelty free.

2. Discover new vegan brands you might have not known before.

3. Find new products and shop guilt free.

4. Support black-owned companies.

5. Select ECO friendlier products.

6. Find healthier options for your body and face.

ethical - foundation - concealer

powder - lipstick - nail polish

black-owned - eyeliner - mascara - moisturizer

vegan - makeup - hairbrush - face mask

hair color - contouring - lip gloss