The Ordinary

About The Ordinary

The Ordinary is a skincare brand renowned for its minimalist approach to beauty and high-quality formulations at affordable prices. Founded in 2013 under the Deciem umbrella, The Ordinary quickly gained popularity for its transparent approach to skincare, offering no-frills products that focus on potent active ingredients and proven formulations.

One of The Ordinarys key principles is transparency. The brand prides itself on clearly listing the active ingredients and their concentrations on each product label, allowing customers to make informed choices about their skincare regimen. This transparency extends to the brand's pricing strategy, with products priced affordably without compromising on quality.

The Ordinarys product range includes serums, oils, moisturizers, acids, and treatments targeting various skincare concerns such as acne, hyperpigmentation, aging, and dehydration. Each product is formulated with clinically proven ingredients known for their effectiveness in addressing specific skin issues.

One of The Ordinarys most iconic products is its Hyaluronic Acid 2% + B5 serum, which hydrates and plumps the skin for a smoother, more radiant complexion. Additionally, the brands Niacinamide 10% + Zinc 1% serum is widely praised for its ability to regulate sebum production, minimize pores, and reduce the appearance of blemishes.

Is The Ordinary Vegan?

Yes, The Ordinary is vegan. This means all cosmetics from this brand are vegan. Vegan cosmetics do not contain any animal ingredients or animal-derived ingredients. This includes, but is not limited to, honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin, and many others.

Is The Ordinary Black-Owned?

No, The Ordinary is not a black-owned brand. A black-owned brand is a company or organization that is owned by a black person or group of black people. This type of business is typically created to provide goods or services to the black community, although not exclusively. Black-owned brands often promote entrepreneurship and black economic empowerment. They may also be involved in social and political activism, using their platform to raise awareness about issues affecting the black community.

Is The Ordinary Cruelty-Free?

Yes, The Ordinary is cruelty-free. This means the brand products are manufactured or developed by methods which do not involve cruelty to animals.

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